Swim Shady

Swim Shady was born from a mission to redefine beach days with innovative, stylish solutions—starting with the Swim Shady, a compact, lightweight solo beach shade designed for effortless sun protection.

Jeremy, Co-Founder and Company Director of Swim Shady, grew up on the iconic beaches of Sydney. With a background in the world of sports, he brings a fresh perspective to beach life, driven by a passion for creating innovative and practical solutions that enhance the coastal experience.

Elizabeth, Co-Founder, brings a sharp, analytical mindset from her background in finance. Recognising that many beachgoers, like herself, struggled to find practical shade options, she was driven to create a solution that makes sun protection more accessible.